Furniture is an integral part of homes across the UAE region, so companies in this industry often invest heavily in marketing and promotion. This can be seen through product displays on television, in newspapers, and online portals.
High Marketing/Promotion Costs
Furniture companies’ marketing strategy must be comprehensive. It must capture the interest of potential customers, guide them through their shopping journey and delight them once they’ve made a purchase.
One of the most essential aspects is understanding your target audience. In today’s digital and social media-driven world, you need to know who your customers are, how they communicate, and where they spend their time.
Thankfully, there are a few effective marketing methods to reach your ideal customers. Some of the most efficient include social media, email marketing, and content marketing. These tactics will enable you to connect with potential customers on relevant platforms while creating memorable experiences that encourage them to return again and again. Plus they’re cost-effective as only valuable customers see your content – making it ideal for all-inclusive solutions from Appnova that will make your brand shine.
Increasing Competition among Manufacturers and Retailers
The furniture advertising Website Dubai market faces increasing competition among manufacturers and retailers. Large companies often create barriers to entry, such as exclusive agreements, that make it difficult for smaller firms to compete.
For instance, a company selling an innovative product or style may find it difficult to compete with large firms with substantial marketing budgets. Established companies also enjoy advantages over smaller rivals, such as economies of scale and an expansive customer base.
Furthermore, the high cost of marketing and promotion is a major barrier to entry for many new furniture stores. This is because advertising and promotion consume an important portion of both new and established retailers’ sales revenues.
The UAE market is expanding rapidly due to the strengthening construction and real estate sectors and an expanding expat population in the country. Furthermore, stable oil prices will likely lead to an increase in tourists visiting the region and increasing demand for hotels and other hospitality services.
Increasing Demand from Hotel Industry
The UAE hotel industry is expected to experience a positive surge. As the economy in this region strengthens, hotels are expected to expand their operations.
Furniture plays an integral role in the hospitality industry, with many hotels investing in high-quality pieces to give guests a luxurious experience. By adding luxury furnishings to your hotel, you may attract new customers, and boost room rates, The UAE Classifieds furniture market is expected to experience a positive compound annual growth rate from 2018-2022, driven by increasing demand for residential apartments and an influx of expatriates into the country. and enhance customer satisfaction levels.
Investing in quality furniture not only adds value to your hotel but can also increase resale values. Furthermore, luxury items tend to last longer than lower-grade pieces due to their durability and superior construction materials.
Increase in Expat Population
Dubai, the most populous Emirate of UAE, has become a sought-after destination for immigrants looking to settle in an urban setting. As such, the expat population has seen a meteoric rise.
Expats often relocate for various reasons. Some may move due to employment opportunities, while others might choose a different country due to its higher standard of living or better healthcare services.
Expats may opt to retire abroad. In fact, many countries boast a significant expat population.
Although it’s difficult to estimate the exact number of American expats, data from the Department of State and the United Nations indicates they number around 9 million individuals. Many move abroad in search of better opportunities, cultures, or quality of life.
